15 Million Views in 48 Hours
‘Befikre’ trailer was released recently at the Eiffel Tower in Paris, as most of the film’s shooting was done in the ‘City of Love’. There was tremendous buzz for this trailer largely because of the hype built through the intimate posters that were released by the makers. Finally, when the trailer hit social media, movie lovers thronged to view the amount of wild content the film offers.
It must be confessed that the trailer has received severe negative comments. There was no emotional connect in the trailer except the lead actors Ranveer Singh and Vaani Kapoor trying to look super cool and indulge in intimate scenes for every other second. But, the curiosity factor helped the trailer to post 10 million views in 24 hours and 15 million views in 48 hours. These are records for any Bollywood film trailer.
The trailer has largely ruined the expectations over this much hyped film and it has to be seen how the film performs at box office when it finally hits screen on December 9, 2016